Nike
As a contract designer I was brought into the RFP process for a undisclosed agency to pitch a new campaign for Nike's AIRMAX shoe models. We creating the campaign "AIR, Take it With You". The idea is simple, highlight the Nike AIRMAX design in the marketing campaign , focusing on the pressurized air science in the product and how it lends itself to how the product performs.
Industry
Year
Client
Nike
Role
Contract Art Director
Take Air With You.
The Nike AIR technology is feature in every AIRMAX shoe and adds a lightweight feel + comfort. Made of pressurized non-toxic gas, the larger molecules help keep the air from seeping and help the shoe maintain its structure. In every pair of AIRMAX is a little bit of air you can take with you as you go.
