Virgin Voyages
I entered Virgin Voyages early in the companies history as part of the newly formed in-house design studio team. My job was to take the existing guidlines and brand styles and reinvigorate them to match the companies rapid growth in market share within the cruising industry. Virgin Voyages wanted to be loud and bold with a undertone of luxury, and it was my job to direct the creative for our integrated campaigns for all our product and program launches, events and sales programs.
Industry
Year
Client
Virgin Voyages
Role
Art Director
Data & Performance Driven
Data was a big part of our design process. In working with teams across different channels, we were able to adapt certain design styles to help drive results such as engagement or higher bookings. Designing and managing assets to adequately meet the needs of the product owners was a large part of my responsibilities as a art director at Virgin Voyages.
